Aha! #16 United we stand. Divided we fall.
By Barbara Burke, January 5th, 2009.
It’s easy to feel less confident about the future when all we hear on TV and read in the newspapers is how bad the economy is. If we act as if these dire worst-case scenarios are inevitable, they are destined to become self-fulfilling prophecies. The economist Ben Stein summed up this no-confidence phenomena in a recent New York Times column, “Business is a lot like sex. Both are better when the participants are confident.”
A few months ago, I saw what happened when the employees in a large contact center lost confidence. The company is a large outsourcer that takes inbound customer service calls for several U.S. utilities. Word spread among the front-line reps that their biggest client was unhappy and had decided not to renew their contract. Once the rumor mill kicked into gear, it wasn’t long before the reps were spinning multiple worst-case scenarios. Convinced that there was going to be a major lay off, employee morale tanked. The performance scores of the entire contact center plummeted.
Luckily, the center’s manager was an old hand at dealing with rumor-generated panic. She understood that Nature abhors a vacuum. Absent the facts, it is natural for people to speculate about what could be true. Enter the rumor hill. She also subscribed to what I call, the “Rule of Five.” That is, if you want a group of employees to really “get” an important message, delivering it once is never enough. The same message should be delivered at least five times and in five different ways. Even then, you’ll be lucky if 80% of the group actually take it to heart.
As it turned out, when the employees learned that the client wasn’t going anywhere and had, in fact, just inked a new multi-year contract, the employees breathed a collective sigh of relief. Confidence was restored. Performance scores shot up and service levels went back to normal.
The next time you notice that the people around you are suffering a lack of confidence and are pessimistic about their future, remember the wise words of Mr. Stein.




