Something to Talk About
By Barbara Burke, August 22nd, 2011The phrase “do more with less.” has become an oft repeated mantra at many companies.
I’ve noticed that leaders tend to have one of two reactions to what is fast becoming the ‘new normal’:
1. Hunker down and make do until the good old days return.
2. Find creative ways to turn adversity into an opportunity.
Larry Nemerofsky, Director Customer Advocate Team at Cardone Industries in Philadelphia is someone who I’d put in the second camp. During a conversation the other day Larry shared a creative approach he used to challenge his employees to learn and to grow. I thought it was a terrific idea and worth passing on to my readers. What follows is Larry’s description.
“As part of a series of strategies meant to uplift, encourage and challenge, we recently asked our Customer Service staff to turn off their TV, to pick one show on one night and replace it with one book of their choosing from our library of business skills books. The incentive offered – an oral book report at an
upcoming staff meeting in exchange for an extra, free day off!
One of the team supervisors led the charge by reading and reporting on Freakonomics, by Steve Levitt. He also read Rich Dad, Poor Dad, by Robert Kyosaki. And one of our CSRs (we call them Customer Account Managers) read You’re Broke Because You Want To Be, by Larry Winget.
I was thrilled by their enthusiasm! One team member said that it was a great idea and, specifically, she learned how to save and budget her money. She added a new life skill and thought that actually writing a book report helped her to retain what she read. And as a result, any spare time she has is now spent reading, not watching TV.
All of the team members were encouraged to begin thinking about reaching goals higher than they had before. In the climate of ‘do more with less’ that most of us are subjected to, ideas like this can help lift and inspire without needing to fill out requisitions and expense reports.”
Thanks to Larry for sharing his inspiring story.
Make it a great week.
(Look for the next Monday Aha! on September 12. I will be off on an 8-day meditation retreat in the Minnesota woods.)



poster and what’s really happening on the front lines.
